Instagram: UllaBel.belarus    info@ullabel.by    +375333014177

Opening a cafe in Belarus

First of all, you should decide what kind of cafe you want to open.

It can be an island in a mall or business center, it can be a kiosk that will be installed anywhere in the city, or a full-fledged cafe where people can come to sit and spend time in it.

 

Next, it is worth addressing the main problem - this is the search for places for your cafe.

There are several options:

- Renting premises from third parties 
- Winning the right to rent at a state auction 
- Buying real estate 

 

And do not forget that the main criterion for choosing a place for a cafe is the location where the number of people relaxes - locations near universities are ideal.

The original cafe design concept will play a huge role in attracting customers and maintaining a permanent audience.

Cafe equipment

Coffee maker-price from 1100 dollars

Incinerator - price from 315 dollars

Water heaters - price from 80 dolllars

Refrigeration equipment - price from 550 dollars

Disposable tableware, biodegradable, glass

At this stage, it is difficult to calculate the exact amount of investment, since much will depend on the condition of the rented premises, on the quality of repairs, on the exchange of premises and, of course, on the cost of rent.

Depending on the location, a square meter can cost from 10 dollars.

Coffee and tea are the main products, but do not forget about related products such as pastries, croissants, sandwiches and biscuits.

You can design a small kitchen to prepare your signature pies, light breakfasts, etc.

All this will help increase the average check and attract more visitors.

For example, cafes in Minsk with a similar concept accept 3500-5000 people per month.

After completing the repair and assembling the team, it's time to start receiving guests.

First of all, we launch advertising on social networks (of course, it is better to do this a little in advance to whet the appetite of the potential client, so to speak).

We know very well that the advertising budget has no limits , but a start of 300-500 dollars is enough for advertising on Instagram (the main thing is to take beautiful and bright photos and videos).

Summing up the above

To open a cafe in Belarus with an original design , in a very accessible place , with high-quality service and delicious coffee, the investment will be about 40 thousand dollars.
The payback period is about 2 years.
  Breakeven point 2-3 months.
  With competent advertising and the sale of Related Products, earnings can reach up to 4000 dollars per month.